Sessions
Keynote: Collaboration in mass customization - the example of Zazzle and Avery Dennison
Tuesday Oct 6 2009
9:40 - 10:10
SAMPO Hall
Chair: Mitchell Tseng, HKUST
Jeff Beaver, Zazzle
David Gross, Zazzle
James Johnson, Avery Dennison
Collaboration in mass customization: How an innovative MC start-up and a large industrial incumbent collaborated for a new mass customization offering