Sessions
Session 28
Applications of MCP in Different Settings: Finding Common Ground
Tuesday Oct 6 2009
15:30-16:50
Hou, Shengfan (Tampere University of Technology, Finland)
Lyly-Yrjänäinen, Jouni (Tampere University of Technology, Finland)
Sievänen, Matti (Helsinki University of Technology, Finland)
Managing the Long Tail in Homeware Industry – Understanding the Cost Considerations of Open Innovations
As it has been claimed, customer preferences are changing. Customers increasingly seem to demand larger product variety or at least that is something companies are offering. The concept of long tail is used for illustrating this large group of small-volume niche products. This paper is a descriptive case study focusing on a company offering homeware products (Iittala). The managers see the trend towards the long-tail products also in their industry. However, in homeware business, production batches need to be rather large to reach acceptable unit costs and, at the moment, there simply is not a technology that would enable mass customization. As a result, some other means are needed in order to increase product variety available for customers. This paper introduces marketing-based solution that enables “mass customization” in homeware industry. However, increased product variety easily leads to a situation where it becomes difficult to represent the product variety to customers; the customers are simply overwhelmed with the amount of products and can no longer see the forest for the trees. In order to avoid that problem in the case company, this paper shows an interesting analytical model for representing the product variety in that particular industry. In a sense, this paper introduces a tool that can provide a good starting point for customers when (1) searching for available products or (2) making requests for products not currently in the production. In addition, this paper also discusses the implementation process and the ways the case company is planning to execute the new business model.
Saari, Timo (Temple University, USA; HIIT; CKIR, United States)
Ravaja, Niklas (CKIR, HSE, Finland)
Salminen, Mikko (CKIR, HSE, Finland)
Rapino, Marco (CKIR, HSE, Finland)
Kallinen, Kari (CKIR, HSE, Finland)
A Mobile and Desktop Application for Enhancing Group Awareness in Knowledge work Teams. Implications to Customized within Group Interactions.
In this paper we present a mobile and desktop prototype system and application for enhancing group awareness in knowledge work teams. The prototype gathers information from the interactions of the group within the application and analyses it. Results are displayed to members of the group as key indexes describing the activity of the group as a whole and the individual members of the group. The advantages of using the prototype are expected to be increased awareness within group possibly leading to positive effects on group performance. The prototype also enables the group members to more efficiently and succesfully customize their interactions with others based on the data perceived through the use of the system.
Saari, Ravaja, Salminen, Rapino, Kallinen -paper pdf
Saari, Timo (Temple University, USA; HIIT; CKIR, United States)
Turpeinen, Marko (KTH; HIIT, Finland)
Ravaja, Niklas (CKIR, HSE, Finland)
Emotionally Adapted Games – An Example of a First Person Shooter
This paper discusses a specific customization technology – Psychological Customization - which enables the customization of information presented on a computer-based system in real-time and its application to manipulating emotions when playing computer games. The possibilities of customizing different elements of games to manipulate emotions are presented and a definition of emotionally adaptive games is given. A psychophysiologically adaptive game is discussed as an example of emotionally adapted games.