MCPC 2009 Sun 1st August 2010

Innovation & Research Conference

Monday, Oct. 5. and Tuesday, Oct. 6. 2009
University of Art and Design Helsinki

The academic part of the conference, Research & Innovation Conference, offers the latest research on mass customization, personalization, and related topics like user innovation, but also a large number of managers from leading companies will share their success stories and challenges from running a MCP business.
There are sessions on personalization and mass match making in large scales, co-design toolkits, custom manufacturing, open innovation, product design, service design, customer co-creation, customization value, customization communities, product family design, MC supply chains, and again many case studies, often presented by the company’s founder or CEO.

Conference Program (printable version)
Conference fees (printable version)

Sessions

05.10.2009 - Academic conference

Rooms & Sessions

  Room 1 Room 2 Room 3 Room 4 to be confirmed
08:15 - 09:00

Registration, Coffee

09:00 - 09:10

Matti Alahuhta

09:10 - 09:50

Welcome! Mitchell Tseng and Frank Piller

09:50 - 10:30

Opening Input: Joseph Pine

10:30 - 11:00

Refreshments and coffee

11:00 - 12:20

Session 1
Extending the Foundations of MCP

Session 2
Green Customization: Mass Customization and Sustainability

Session 3
Success Stories: Mass Customization in Practice

Session 4
Personalization in Media Industries

12:20 - 13:15

Lunch

13:15 - 14:00

KeyNote: Bruce Kasanoff

14:05 - 15:25

Session 5
Customization, Personalization and Co-Creation in Services

Session 6
Green Customization: Customer Value and the Example of the Building Industry

Session 7
MCP in the Fashion Industries: Enablers and Applications

Session 8
Advances in Customer Interaction and Marketing for MCP

15:25 - 15:45

Refreshments

15:45 - 17:05

Session 9
Design Thinking for MCP

Session 10
Mass Customization and Personalization in Architecture & Construction

Session 11
MCP in the Fashion Industries (II): Design and New Technologies

Session 12
New Ideas for Customer Interaction and Marketing for MCP

17:05 - 17:15

Break

17:15 - 18:35

Session 13
Design Thinking for MCP: Setting up the Solution Space

Session 14
When and where to apply mass customization

Session 15
Bringing Mass Customization of Apparel to the Next level: EU-Project Symposion

Session 16
Teaching, Designing and Implementing Mass Customization

Session 17
Responsive Places for Living
Symposion on MCP in Architecture and Construction)

20:00 - 23:00

Conference Dinner

06.10.2009 - Acedemic conference

Rooms & Sessions

  Room 1 Room 2 Room 3 Room 4
08:30 - 09:00

Coffee

09:00 - 09:40

KeyNote: Benedict G.C. Dellaert

09:40 - 10:10

Keynote: Collaboration in mass customization - the example of Zazzle and Avery Dennison

10:10 - 10:40

Refreshments

10:40 - 12:00

Session 18
MCP in the Fashion Industries: Shoes and Footwear

Session 19
Configuration and Choice Navigation: Strategic Issues

Session 20
Beyond MCP: Co-Creation & Open Innovation

Session 21
Production Networks for Mass customization

12:00 - 13:00

Lunch

13:00 - 13:40

KeyNote: Frank Piller and Fabrizio Salvador

13:45 - 15:05

Session 22
Capturing Value from MCP

Session 23
Configuration and Choice Navigation: Setting up the System

Session 24
Beyond MCP: Co-Creation & Open Innovation (II)

Session 25
Production Networks for Mass Customization

15:05 - 15:30

Refreshments

15:30 - 17:00

Session 26
CEO's REPORTS: Success stories from running a mass customization business

Session 27
Configuration and Choice Navigation: Configuring the Configurator

Session 28
Applications of MCP in Different Settings: Finding Common Ground

Session 29
Production Networks for Mass Customization: Ressouces and Capabilities

17:00 - 18:00

Panel discussion and Wrap up

Added events